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SEPTEMBER 10, 2018

Spring 19 Brand Previews


This October, CMC launches a new, reimagined showcase for women's apparel, accessories, footwear, beauty, gift & home.
Here are just a couple of notable exhibitors you won't want to miss.




CHINESE LAUNDRY | DEBUTS NEW BRAND

We're excited to host the LA Market debut of 42 Gold at LABEL ARRAY. 42 Gold is the newest footwear brand developed by LA-based Chinese Laundry, who will also show CL by Laundry, Kristin Cavallari by Chinese Laundry, and Dirty Laundry. Don't miss the opportunity to be one of the first retailers to view the unveiling of 42 Gold exclusively showing at LABEL ARRAY.

Additionally, in celebration of 42 Gold's launch, buyers and the general public are invited to the Chinese Laundry Van on CMC's 9th Street Plaza during Label Array. Shop exclusive styles and walk away with some complimentary swag.

Until then, we're sharing a few favorites from Chinese Laundry's latest lookbook featuring the beautiful Jamie Kidd.






PERI | IN THE SPOTLIGHT

Made in Southern California, PERI is an eco-friendly brand using locally sourced organic cotton and ethically-produced in concert with fair-trade artisans and factories. Learn more about what inspires the designer behind the brand below.


Do you have a mantra or golden rule that your staff lives by?

If you are moving towards it (sustainability) you are not moving away from it.

If your brand was a place on earth, what would it be?
The California coast!

Which designs/products are you most excited to present to buyers at the upcoming show & why?
Buyers are still very enthusiastic about the Baja Dress we debuted for Spring 2018. We offered it in two lengths: midi and long versions. This Spring 2019, we're excited to offer a shorter version [black dress pictured above]! We're also introducing a flowy tank dress that we love. It's very versatile and fun, with colors that pop!

Who or what are some of your brand's muses & inspirations?
Designer Peri Donch is a California native inspired by the fluidity of the days into nights, California topography, desert sage, the ocean blue of Laguna Beach, the grey of San Francisco's skyline, the deep brown of the sequoias, and the purple of morning glories.

What are some of the most exciting trends you are seeing?
As a sustainable brand, we're most excited to see the sustainability trend continuing to grow and the positive impact it will have for the future of fashion.











  
Label Array is produced by CMC (California Market Center)   |   110 East Ninth Street, Los Angeles, CA 90079   |   213.630.3600