California Market Center

Directory SearchAttendee / Buyer Exhibitor / Tenant Press
 
 
.
 
 

RETAILER SEMINAR SERIES


Open to retailers, CMC tenants & tradeshow exhibitors, Registration for LA FASHION MARKET is required. Attendees who are unable to provide proof of credentials for registration will be charged a $20 non-refundable entry fee. All Seminars are located on our 5th floor, A-wing.

>> Click to RSVP and include the following information:

Business Name
Job Title/Role
Mailing Address
E-mail Address
Phone Number

* Please Note: Seminars are first-come, first-served.

 

MON, MAR 13  
11a-12p

7 STEPS TO COMPETE & WIN AGAINST THE CHAINS
If you are not constantly looking at new, innovative ways to take care of your customers, to make their shopping experience better, to make it easier for them to do business with your store - rest assured your competition will be. Using real world examples & strategies from successful independent retailers throughout the globe, Paul Erickson provides a thoughtful approach to winning retail differentiation. This presentation methodically reduces high achieving independent retailers major differentiating factors to a workable & comprehensible 7 point plan that you can begin to emulate immediately within your store.

Presented by: Paul Erickson, RMSA Retail Solutions

   
1p-2p HOW YOUR STORE CAN PROFIT FROM WORKING WITH BLOGGERS & INFLUENCERS
Levering the following of online influencers is how many brands get in front of their target customers. This talk will walk you through the 7-step strategy for working with the top bloggers and social media influencers. You'll learn how to drive sales through campaign collaborations & the easy formula you can use to determine how much to pay a blogger while staying within your budget.

Presented by: Mary Vallarta, FAB Counsel

   
2:30p-3:30p

FLOOR PLANNING GUIDE: MERCHANDISING YOUR STORE
In this presentation, Mercedes will discuss in detail the most effective strategies & beneficial tools that your retail business can implement in order to optimize your floor plan and increase sales through a variety of visual merchandising techniques.

Presented by: Mercedes Gonzalez, Global Purchasing Group

   
   
TUE, MAR 14  
1p-2p

INCREASE SALES & GENERATE MORE CASH FLOW... NOW!
Inventory is the heart of your business. How healthy is your heart? While we all think we are familiar with the basics of inventory management, do we see all of the connections between SKUs and financial analysis? Starting with the basics, Paul will share alternative concepts, techniques, & formulas to improve inventory turnover, cash flow, revenue growth & gross margin. The presentation teaches from experience – not theory. Learn specific techniques to control your inventory, increase your margins, improve your stock sell through and start making more money now.

Presented by: Paul Erickson, RMSA Retail Solutions

   
2:30p-3:30p

MAXIMIZING MARKETING STRATEGIES ON LIMITED BUDGETS
Learn how to spend your cash to maximize ROI, and how to get brands to invest in your marketing initiatives. We'll discuss digital (social media, influencers) and direct marketing (print, experiential). Syama Meagher, CEO of Scaling Retail, discusses strategies that have worked for Barney's, Macy's, and smaller boutiques both online and brick & mortar.

Presented by: Syama Meagher, Scaling Retail








MARKET SWEEPSTAKES

Five Lucky Buyers Will Win Cash Prizes

NO PURCHASE NECESSARY! HERE’S HOW TO PARTICIPATE:
1. Pick up your official CMC Passport from the Registration Desk located in the lobby.
2. Fill out all requested information on your Passport.
3. Visit CMC Showrooms & CMC Tradeshow Exhibitors during published show hours between March 13-16 and collect CMC stickers and signatures.
4. Go to the Buyers Lounge (Suite B271) to turn in your business card and Market Passport containing the required exhibitor/showroom stickers & signatures in order to be entered into cash drawings.
5. Five winners will be announced one week after Market. Winners will be required to return and pick-up their prize at any future Market in 2017 (June, August, October).

THE PRIZE
$500 (five winners)
Turn in your passport complete with stickers & signatures collected from any 10 different CMC showrooms and/or CMC tradeshow exhibitors.

THE RULES
1. All stickers/ signatures submitted MUST be from DIFFERENT tenants/ exhibitors within the CMC.
2. All Passports MUST be turned into the Buyers Lounge (Suite B271) before 6p on Thursday, March 16th. 
3. Winner must pick up their prize at any future Market in 2017 (June, August, October).

OPENING NIGHT RECEPTION

Mon, 3p-5p // at TRANSIT

Join us to celebrate a new Market with complimentary Palomas & Margaritas courtesy of our sponsor, Dulce Vida Tequila.








AUSTRALIAN ROAST COFFEE BARS

Mon-Wed, 9a-12p // at SELECT and TRANSIT

Start the day with complimentary hand-crafted coffee drinks by Longshot Australian Coffee Roasters.








BAI BEVERAGE STATIONS

Mon-Wed, 12p-3p // at SELECT and TRANSIT

Quench your thirst at SELECT & TRANSIT with a complimentary antioxidant infused fruit juice beverage courtesy of Bai.








WINE BAR

Daily starting at 3p // at SELECT

Wind down each day while you shop SELECT with a complimentary glass of wine (or two).